The site, tampabay.boocoo.com, enables sellers to place items online for bid. Those items can be searched by category, region or both. For at least the next two weeks, Boocoo Auctions will waive all transaction fees for users.
“We have a captive local audience who also shops in the online auction world, so this new category of business helps us maximize both,” said Bruce Faulmann, Times’ vice president of sales and marketing. “We can capture more of the marketplace – beyond our traditional classified advertising space,” he added.
Tampabay.boocoo.com and Boocoo Auctions nationwide are designed to attract local buyers and seller who use online auction sites similar to eBay and Craigslist.
The Times and TampaBay.com are the exclusive partners in the Tampa Bay market with Ranger Data, which has a national network of affiliates with newspapers and broadcast outlets.
“It’s an exciting concept and one that will capitalize on the local media partners’ long standing relationship with service providers through their classified pages and service directories,” said Tony Marsella, Ranger Data’s President and COO.
Boocoo also will soon offer local companies the opportunity to bid on services.