Spark451, a prominent higher education enrollment strategy, technology, and marketing firm, announced the appointment of Martin Smith as senior strategist. Based in Tampa, Fla., Mr. Smith will work closely with Spark451’s partner institutions in the Southeast to help them achieve student enrollment goals.
Martin Smith has nearly 20 years of experience as a chief enrollment officer at both private and public institutions, including the University of New Orleans and Saint Leo University. He also previously served as a vice president and consultant at a leading enrollment management consulting firm for six years. He earned his Bachelor of Arts in Political Science from Otterbein College and his MBA from Saint Leo University.
“Martin’s proven expertise encompasses identifying challenges, strategic problem solving, and creatively executing solutions for colleges and universities,” said Michael McGetrick, principal, Spark451. “His experience on both sides of the table—as a chief enrollment officer and an enrollment management consultant—provides a unique vantage point for higher education institutions to identify and connect with viable students.”
Mr. Smith added, “Spark451 takes enrollment management and marketing to a new level—beyond what has traditionally been implemented within this sector. This is achieved by combining strategy, creativity, and advanced technology such as its newly launched Element451® intelligent admissions platform. I look forward to engaging these tools and talent to help clients succeed in today’s higher education marketplace.”
Spark451 (www.spark451.com) is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. The firm integrates a multitude of communication channels and digital platforms for effective recruitment, advertising, and media for colleges and universities nationwide.