Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks which includes Berkshire Hathaway HomeServices Florida Properties Group, recently announced their network was recognized as “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual Harris Poll EquiTrend® study.
More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying factors.
“We are honored to be recognized by consumers in the respected Harris Poll EquiTrend® study,” said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “It’s a tribute to our franchisees’ tireless work and support of clients and the exemplary way they represent our brand in the marketplace.”
This year’s EquiTrend® study reflected an emerging trend in consumer behavior – the push to simplify and align with brands they know and trust.
“We’re so proud that the Harris Poll EquiTrend® Study acknowledged the undeniable strength of our brand,” said Allen Crumbley, Broker/Owner of Berkshire Hathaway HomeServices Florida Properties Group. “Coupled with the skills and talent of our agents, we truly are an unstoppable force in the market.”
Berkshire Hathaway HomeServices has momentum in eyes of consumers. The brand was recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.
The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.
“The agents at Berkshire Hathaway HomeServices Florida Properties Group are passionate about client satisfaction and service, and they work hard to exceed the expectations of their clients – sellers and buyers alike,” said Berkshire Hathaway HomeServices Florida Properties Group Broker/Owner Dewey Mitchell. “In today’s market, clients need the expertise of top real estate professionals. Through our local-market expertise, brand strength and processes, we provide award-winning service as we help people achieve their real estate goals and dreams.”
Berkshire Hathaway HomeServices Florida Properties Group has 21 offices throughout the Tampa Bay area. For more information, visit a local branch office, call (888) 778-8258 or visit www.bhhsfloridaproperties.com.